Google Ads questions we are often asked...
Keep your bid competitive: Try keeping your bid high enough so that you can compete with other advertisers who are also bidding on the same keywords you are.
Look through the top-of-page bid estimates to help you figure out how much you probably need to bid to compete for a top spot on the page.
- Set up conversion tracking on your website…
- Use Smart Bidding strategies, like Maximise conversions…
- Expand your targeting…
- Spread your keywords into more than one ad group…
- Write ads that directly relate to what your customers want to buy.
- Know your target audience.
- Utilise the right keywords.
- Craft compelling ad copy.
- Optimise landing pages.
- Use ad extensions.
- Test and optimise your ads.
- Set up conversion tracking.
- Monitor competitors’ strategies.
It’s important to make sure that your landing page is optimised for conversions. This means that it should be clear, easy to navigate, and have a strong call to action.
Your budget is too low. If you’re not spending enough money on your Google Ads campaigns, you’re not going to get enough impressions or clicks.
- Set goals. Before you start any type of digital marketing campaign, you need to set goals…
- Figure out your target audience…
- Conduct keyword research…
- Create effective Google Ads…
- Set your budget…
- Update your landing page…
- Get your Google Ads PPC advertising off the ground with Yes Online Marketing
- Target long-tail keywords…
- Satisfy user search intent…
- Set up your Google Business Profile…
- Improve your page load speeds…
- Use responsive design…
- Integrate links…
- Launch a Google PPC campaign.
The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible and you can start, stop, pause, or even adjust your bids at any time.
- Be consistent with name and address.
- Use a local phone number.
- Include your tracked and main number.
- Keep your hours updated.
- Write a business description.
- Properly categorise your business.
What is Google My Business?
Google My Business is a tool that enables you to manage and optimise your Business Profile on Google—which is one of many important business directory listings.
Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness.
Let’s cover the ways you can use this Google My Business to make your profile on Google listing a better local marketing tool.
There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them.
You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts.
You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.
A Business Profile alone contains limited information about your business.
But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique.
You will also use your Google My Business to make edits and updates as needed.
You can use the Google My Business dashboard to gain key insights on your audience and local search performance.
In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.
Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles.
Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimisations to help it rank in local results.
How to use Google My Business for SEO
Google Business Profiles are dynamic.
Not only do they change form based on platform, but Google will also prioritise sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category.
Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.
But there needs to be information to prioritise and keywords to embolden in your profile in the first place.
Just as you (or your agency) would use a content management system like WordPress to optimise your website for search engines, Google My Business is used to optimise your profile and expand your reach.
How do you use Google My Business for local SEO? Well, since optimising for Google is essentially optimising for searches, it all comes down to the same three things: targeting, quality of information, and trust.
To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for.
Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish.
Make sure to incorporate them naturally just as you would with any other SEO strategy.
The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard.
Especially important here is your contact information, special hours, and attributes.
The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm.
Keep your information updated and accurate as your business evolves.
Keep a steady stream of reviews coming in and respond to them.
Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.
Stuck on how to set up or fully optimise your Google My Business listing? Contact me today for an obligation free chat!
Google Ads / AdWords Management Sydney
By leveraging our extensive experience and expertise in Google Ads, we can help Sydney businesses effectively maximise ROI from this powerful platform.
Google Ads
We provide Google Ads management without contracts or commissions.
Sydney and NSW businesses can benefit from our Google AdWords services, which help to create and manage effective online advertising campaigns.
AdWords Management Sydney
Get it done without a lock-in contract.
Our Sydney customers appreciate our lock-in-free approach to Google AdWords management.
Let us put our experience to work for you and see how we can help grow your business through Google Ads.
Yes Online Marketing is a Sydney-based digital marketing agency that specialises in driving business growth through targeted online advertising strategies.
Our expert team offers a wide range of services, including Google Ads management, AdWords campaign optimisation, search engine optimisation (SEO), social media management, and content marketing.
We are dedicated to delivering measurable results through highly-effective pay-per-click (PPC) campaigns and conversion-driven paid advertising solutions.
With a focus on maximising ROI through data-driven Google Ads strategies, we help businesses expand their online presence, increase website traffic, and achieve their marketing goals.
Google Ads Consulting You Can Count On – Let’s Get Started!
The Benefits of PPC Marketing for Business Owners
In today’s fast-paced digital landscape, Pay-Per-Click (PPC) marketing is a powerful tool that allows businesses to reach their target audience quickly and effectively.
Whether you’re looking to increase website traffic, generate more leads, or boost sales, PPC advertising offers several advantages that make it a go-to strategy for business owners.
1. Instant Visibility & Results
With PPC advertising, your ads can appear at the top of search engine results pages (SERPs) almost immediately after launching a campaign.
This provides your business with instant visibility to potential customers who are actively searching for products or services like yours.
Unlike organic SEO, which can take months to deliver results, PPC delivers immediate impact.
2. Highly Targeted Audience
PPC allows you to target your audience with precision.
You can focus on specific demographics, geographic locations, interests, and even times of day when your audience is most active.
By targeting the right people at the right time, PPC helps ensure that your advertising budget is spent efficiently and reaches potential customers ready to take action.
3. Cost-Effective & Measurable
One of the biggest advantages of PPC is its cost-effectiveness.
You only pay when someone clicks on your ad, meaning your investment is directly tied to actions.
Plus, PPC platforms like Google Ads provide detailed analytics, allowing you to track conversions, ROI, and other key performance metrics.
This means you can fine-tune your campaigns for maximum effectiveness.
4. Flexible Budgeting
PPC gives you complete control over your budget.
Whether you have a small or large budget, you can set daily or monthly limits and adjust them as needed.
This flexibility makes PPC accessible for businesses of all sizes, ensuring that you only spend what you can afford while maximising your return on investment.
5. Complementary to Other Marketing Strategies
PPC doesn’t operate in isolation; it works seamlessly with other marketing strategies like SEO and social media marketing.
PPC campaigns can support your organic efforts by driving immediate traffic while your SEO gains traction.
They also work well alongside social media, helping you expand your reach across multiple channels.
6. Retargeting Opportunities
PPC platforms also offer powerful retargeting capabilities, allowing you to re-engage with users who have previously visited your website or interacted with your ads.
Retargeting keeps your brand top-of-mind for potential customers, increasing the likelihood that they’ll return to make a purchase.
7. Competitive Edge
In competitive industries, PPC can give your business an edge by placing you at the top of search results where potential customers are more likely to see your offer first.
Even if your competitors are using SEO, PPC can ensure you stay one step ahead by positioning your ads at the prime locations on SERPs.
8. Fast Testing & Adaptation
PPC campaigns allow for quick testing and adjustments.
You can experiment with different ad copy, landing pages, or targeting criteria to see what resonates best with your audience.
This makes PPC a dynamic tool for honing in on what works best for your business.
Take Your Business to New Heights with PPC
Whether you’re a local business owner or running an eCommerce store, PPC advertising can be the driving force behind your online success.
At Yes Online Marketing, we specialise in creating tailored PPC strategies that deliver results. Let us help you take full advantage of the power of PPC to grow your business.
Are you looking to boost your online visibility, attract more qualified leads, and maximise your ad spend?
As a Google Ads and PPC specialist, I help businesses like yours achieve measurable growth through strategic online advertising.
Whether you’re just getting started or need a fresh approach to your existing campaigns, I’m here to help.