Most Shopify Google Ads Campaigns Are Built to Spend, Not to Sell

Shopify Google Ads Consultant in Sydney

I’m Phil Adair, a Sydney-based Shopify Google Ads consultant. I personally manage Google Shopping, Performance Max, Search, Merchant Centre and product feed optimisation for Australian online stores. You work directly with me, with no junior account managers or outsourced campaign support.

Campaigns Built for Sales

Google Shopping and Performance Max campaigns structured around profitable products, not simply spending the allocated budget.

Managed Personally by Me

I personally monitor, optimise and report on your campaigns. Your account is never handed to a junior.

Shopify and Merchant Centre Expertise

Campaign management backed by practical Shopify, conversion tracking and product feed experience.

Why Shopify Owners Trust Me With Their Ad Spend

Long-Term Clients Don’t Stay Out of Loyalty. They Stay Because It’s Working

That’s not a vanity metric. Long-term clients mean the campaigns are working, communication is clear, and there are no nasty surprises. If the results weren’t real, they’d leave. They don’t.

Built for Shopify – Not Copy-Pasted from a Template

Every campaign is built specifically for your store, your products, and your margins. No generic setups. No offshore teams. Just hands-on work from someone who knows Shopify, Google Shopping, Performance Max, and Merchant Centre inside out.

You Get Me – Not Some “Google Ads Guy” You’ve Never Heard Of

I’m the one auditing your account, building your campaigns, and answering your calls. No handoffs. No account managers. If something needs fixing, I fix it – usually before you’ve noticed it.

I’ve Rescued More Badly Mismanaged Accounts Than I Can Count

Overspending on the wrong keywords. Shopping feeds with critical errors. PMax campaigns with zero asset groups. I’ve seen it all – and I know exactly how to clean it up fast. Most accounts I take over are leaking money in ways the previous agency never mentioned.

Tired of Watching Your Shopify Ad Budget Disappear With Nothing To Show For It?

You’ve tried running it yourself. Maybe hired an agency. Possibly both. But your Shopping campaigns are eating budget, your Performance Max is doing whatever it wants, and your Merchant Centre is throwing errors nobody’s bothered to fix. The sales aren’t there. And nobody’s giving you a straight answer about why.

Most Shopify Google Ads accounts I look at have the same problems: product feeds with avoidable errors, PMax campaigns with no guardrails, and budgets split across campaign types that are actively competing with each other. These aren’t minor issues. They’re the reason your ROAS looks the way it does. I know exactly what to look for – and exactly how to fix it.

I fix that. Fast. And you’ll know within the first month whether it’s working.

How I Fix Shopify Google Ads - And Keep Them Working

This isn’t a generic onboarding process. It’s specifically built for Shopify stores where Google Ads are underperforming – and it’s the same process I use every time, because it works.

As a Shopify Google Ads Sydney specialist, I focus on Google Shopping, Performance Max and Merchant Centre for Shopify store owners who want better results from their campaigns.

Deep Dive Audit

I start by analysing your current campaigns, competitors, and conversion funnel. Most accounts are leaking money – I identify exactly where and why. You’ll get a full breakdown with no fluff and no guesswork.

Includes: Merchant Center error audit, Shopping feed diagnostics, PMax campaign review, negative keyword analysis, conversion tracking check.

Smart Campaign Build or Overhaul

I rebuild your Shopping and Performance Max campaigns with proper structure, clean product feeds, and ad copy that actually reflects what you’re selling. No auto-generated headlines. No broad match keywords eating your budget. Just campaigns built to sell specific products to the right people.

Includes: Shopping campaign restructure, PMax asset group setup, product feed optimisation, negative keyword lists, conversion-focused ad copy.

Ongoing Optimisation & Overhaul

Once live, I’m in the account daily – not monthly. I watch what PMax is doing, trim wasteful search terms, test ad variations, and adjust bids based on what’s actually converting. You get a straight monthly report that tells you exactly what happened and what’s next – no jargon, no vanity metrics.

Includes: Daily optimisations, A/B testing, negative keyword updates, conversion tracking, monthly reports.

Clients I've Worked With

What Clients Say After Working With Me

Is This Right For You?

I’m not a fit for everyone – and that’s intentional. I work with Shopify store owners and eCommerce brands who are ready to grow, value clear communication, and want more than just “set-it-and-forget-it” ads.

Good Fit List

Not a Good Fit List

You’re already in business and ready to scale
You have an offer that converts (or you’re open to improving it)
You want a Google Ads expert who understands Shopify, not a generalist or junior learning on your budget.
You’re serious about getting a return on your ad spend
You value transparency, fast communication, and results

You’re looking for “cheap clicks” instead of long-term ROI
You’re not ready to invest in real growth
You expect magic results with zero input or feedback
You want to micro-manage every step instead of trusting the process

Shopify Google Ads Sydney FAQs

Straight answers to common questions about Shopify Google Ads, Performance Max,

Google Shopping, Merchant Centre campaign budgets and working with me.

Do you specialise in Google Ads for Shopify stores?

Yes. I specialise in Google Ads for Shopify and eCommerce businesses, including Performance Max, Google Shopping, Search campaigns, Google Merchant Centre, product feed optimisation and Shopify purchase tracking. I also work with selected service businesses, but Shopify advertising is a major focus of my consultancy.

What is the difference between a Shopify Google Ads consultant and a general agency?

A Shopify Google Ads consultant looks beyond the advertising campaigns. I review Shopify, Merchant Centre, conversion tracking, product feeds and campaign structure together. A campaign can appear properly set up but still perform poorly because Google is receiving weak product data or inaccurate purchase information.

Can you audit my existing Google Ads account before I change agencies?

Yes. I provide independent Google Ads audits for businesses concerned about wasted spend, poor tracking or weak campaign structure. I review campaigns, budgets, bidding, search terms, Merchant Centre, product feeds and conversion tracking. I then explain what should be fixed, what should remain in place and where money may be going to waste.

Do I need Performance Max for my Shopify store?

Not every Shopify store needs the same campaign structure. Performance Max can work well for eCommerce, but it still requires reliable purchase tracking, a properly structured product feed, sensible product segmentation and enough budget to collect useful data. I assess whether Performance Max, Standard Shopping, Search or a combination makes the most sense.

Do you manage Shopify product feeds as well as Google Ads?

Yes. Product feed quality affects how Google understands and displays your products. I review product titles, descriptions, categories, identifiers, variants and other feed attributes within Shopify and Merchant Centre. Where useful, I also recommend feed rules, custom labels or apps to improve campaign control.

Can you fix Google Merchant Centre problems and product disapprovals?

I can investigate Merchant Centre warnings, product disapprovals, feed problems, shipping settings and account connections. Some issues can be fixed by correcting product data, website information or policy problems. Google makes the final decision on suspensions, so I do not promise that every suspended account can be reinstated.

How much should a Shopify business spend on Google Ads?

The right budget depends on your product prices, margins, conversion rate, search demand and growth targets. The budget must be large enough to generate meaningful traffic and sales data. I generally work with established businesses spending, or prepared to spend, at least $2,000 per month on Google Ads.

How long does it take for Shopify Google Ads to produce results?

Traffic can begin once the campaigns are approved and active, but reliable performance takes longer to assess. New campaigns usually need several weeks to collect enough information about products, searches and customers. Existing campaigns may improve sooner when the main problems are poor tracking, irrelevant traffic or weak product feed data.

Will I deal directly with Phil Adair?

Yes. You deal directly with me throughout the work. I do not hand your account to junior staff or outsource the daily management. I deliberately limit the number of accounts I manage so I can remain directly involved in campaign decisions, optimisation and communication.

Do you only work with businesses in Sydney?

No. I am based in Sydney and work with Shopify and eCommerce businesses across Australia. Google Ads, Merchant Centre and Shopify accounts can all be managed remotely, although Sydney businesses may prefer working with a local consultant.

Ready to Take Control of Your Google Ads?

Send through your website URL and a brief summary of what is happening in your Google Ads account. I’ll review the setup and let you know where the account may be wasting spend, where tracking may be unclear and what should be fixed first.

No hard sell. Just a clear first look at what may be limiting your results.