Google Ads Agency Sydney

I will. I’m Phil Adair, founder of Yes Online Marketing in Sydney, with 17 years of experience managing Google Ads. I handle campaign strategy, ongoing optimisation and reporting. You speak directly with the person making decisions about your account.

I manage Google Search campaigns for service businesses, plus Google Shopping and Performance Max for eCommerce and Shopify stores.

I charge a fixed monthly management fee rather than a percentage of your advertising spend. The fee depends on the complexity of your account and the work required, including the campaigns, products or services being managed.

After discussing your business and reviewing any existing campaigns, I provide a quote explaining the scope, monthly fee and any initial setup or repair work. Your advertising spend is paid directly to Google and is separate from my management fee.

Ongoing management includes campaign optimisation, search term reviews, negative keywords, ad testing, bid and budget management, conversion monitoring and performance reporting. I also review landing pages to identify issues that could be limiting enquiries or sales.

For eCommerce accounts, the scope can include Google Shopping, Performance Max, Merchant Centre and product feed optimisation. Initial campaign builds, tracking repairs and website development are identified and agreed in your quote.

Yes. I start by reviewing the existing account, including campaign history, conversion tracking, search terms, budgets and results. This helps identify what is working and what needs attention before changes are made.

Changing managers does not automatically mean you need a new Google Ads account. Where possible, I work within your existing account and retain useful campaign history. We can discuss access and the handover during your initial consultation.

Often, yes. An underperforming account may need targeted corrections to tracking, keywords, product feeds, bidding or landing pages rather than a complete rebuild.

I review the evidence first and explain which parts I recommend keeping, changing or replacing. The aim is to preserve what works while addressing the problems that are holding back performance.

Yes. I manage Google Search campaigns for service businesses looking for relevant calls, quote requests and enquiries. Campaigns are built around the services you offer, the locations you cover and the customers you want to attract.

I review search terms and enquiry tracking, and use your feedback on lead quality to guide optimisation. Generating more form submissions is only useful if those enquiries have a realistic chance of becoming customers.

Yes. My eCommerce work includes Google Shopping, Performance Max, Merchant Centre, product feed optimisation and purchase tracking, with specialist support for Shopify stores.

I review product performance alongside your margins, stock availability and sales priorities. I also compare Google Ads reporting with store sales, allowing for attribution differences, so decisions are not based on a single reported return figure.

Your budget should reflect the cost of reaching potential customers and what a new customer or order is worth to your business. There is no sensible starting budget that suits every industry.

For service businesses, I consider likely click costs, enquiry rates and how many enquiries become customers. For online stores, I also consider order values and product margins. We agree on a budget that allows a meaningful test, with the management fee budgeted separately.

Campaigns can begin attracting traffic once they are approved and serving, but traffic is not the same as profitable results. The time needed to assess performance depends on your budget, competition, sales cycle, website and the amount of reliable conversion data available.

I set expectations after reviewing your situation. Early work may focus on correcting tracking or reducing irrelevant traffic before there is enough evidence to judge the effect on enquiries, sales and profitability.

Possible causes include irrelevant searches, unsuitable targeting, an uncompetitive offer, landing pages that do not match the ad, or difficulty completing a form or purchase. Tracking errors can also make genuine results appear to be missing.

I check both the traffic and what happens after the click. Increasing the budget before understanding the problem can simply increase the cost of the same poor outcome.

Reporting should connect advertising spend with outcomes that matter to your business. For service businesses, that means enquiries, cost per lead and feedback on lead quality. For eCommerce, it includes purchases, revenue and return on ad spend.

Those figures need context. A high reported return does not automatically mean strong profit, and a cheap lead may never become a customer. I explain what the results show, where tracking has limitations and what I recommend doing next.

No. I offer fixed monthly management without long-term contracts. Your proposal sets out the scope, fees and cancellation notice requirements before work starts, so you know what you are agreeing to.

Yes. We start with your services or products, target customers, website and budget. I assess whether Google Ads is a practical fit and explain what needs to be in place before launching.

That includes a clear offer, suitable landing pages and conversion tracking. If the budget or website is likely to limit the campaign, I will explain that before recommending a launch.

Request a free initial consultation and tell me about your business, website and advertising goals. If you already run Google Ads, we can discuss your current results and the concerns you want addressed.

If you want an existing account reviewed first, you can request a free Google Ads audit. I will explain the next steps and any access needed. There is no obligation to proceed with management.