You’re paying a Google Ads agency every month. The invoices keep coming, the reports look professional, and your account manager tells you they’re working on improving performance.
But something doesn’t feel right.
Your advertising spend hasn’t dropped. Your sales aren’t growing. Perhaps your leads are getting worse, your cost per acquisition is increasing, or your Shopify store is generating less revenue than it was six months ago.
Whenever you raise concerns, you hear similar explanations:
“Google’s algorithm is still learning.”
“The market is more competitive.”
“We recommend increasing the budget.”
“Performance Max needs more time.”
Any one of those explanations could be legitimate.
But how do you know whether your agency is doing a good job or simply finding excuses?
If you’re wondering whether to fire your Google Ads agency, don’t make the decision based on one bad month. Look at the quality of the work, the accuracy of your conversion tracking, the commercial results and whether your agency has a credible plan to improve them.
I’m Phil Adair, the Google Ads consultant behind Yes Online Marketing in Sydney. I work directly with businesses on Google Ads, Performance Max, Google Shopping and Shopify advertising.
One of the things I regularly look at when reviewing accounts is the difference between what Google Ads reports and what is actually happening in the business.
Those are not always the same thing.
This guide explains the warning signs I would take seriously, when changing agencies makes sense, and how to protect your advertising account if you decide to leave.
Quick Answer: Should I Fire My Google Ads Agency?
You should seriously consider changing Google Ads agencies if your provider cannot explain where your advertising budget is going, repeatedly fails to investigate poor performance, reports misleading conversion figures, neglects important account problems or cannot demonstrate what work is being done.
A good agency doesn’t have to deliver spectacular results every month.
It does need to be accountable, transparent and proactive.
Before terminating your agreement, I recommend getting an independent account review. It can help establish whether the problem is poor management, incorrect tracking, your website, market conditions or a combination of factors.
Sometimes the account needs a relatively straightforward correction.
Sometimes it needs a substantial restructure.
And sometimes changing agencies is absolutely the right decision.
1. Your Agency Talks About Clicks and Impressions, Not Sales or Profit
This is one of the first warning signs I would investigate.
Your monthly report might say:
Impressions increased by 28%.
Clicks increased by 19%.
Click-through rate improved.
Traffic is growing.
Your Google Ads optimisation score is 92%.
All of that sounds positive.
But if your business isn’t generating enough profitable sales or qualified enquiries, what exactly has improved?
Clicks and impressions are useful diagnostic metrics. They help explain how campaigns are performing, but they’re not the final measure of business success.
For a Shopify store, I want to understand revenue, orders, ROAS, product margins, customer acquisition costs and whether the advertising is contributing to profitable growth.
For a lead-generation business, I want to know whether enquiries are relevant, how much they cost and whether they turn into paying customers.
The question to ask your agency:
“How much actual revenue or how many qualified customers did Google Ads help generate last month, and how does that compare with what we’re spending?”
If your agency can only discuss traffic and impressions, I’d want to understand why.
2. Your Conversion Tracking Is Wrong, and Nobody Has Noticed
This can be more damaging than an inefficient campaign.
Google Ads uses conversion data to help automated bidding systems decide which traffic is valuable.
If the wrong actions are being counted as conversions, the account can end up optimising towards the wrong outcomes.
Imagine a catering business running Google Ads to generate event enquiries.
The account reports 30 conversions, and the agency proudly announces that the campaigns are performing well.
But a closer inspection reveals that only five conversions were genuine enquiry forms.
The other 25 were actions such as add-to-cart events or less valuable interactions.
That’s a very different result.
Now consider the reported cost per acquisition.
If the business spent $3,000:
Reported cost per conversion: $100.
Actual cost per genuine enquiry: $600.
The agency could be making decisions based on a CPA that’s six times lower than the real cost of acquiring an enquiry.
This is an illustrative example, not a client case study.
The same issue can affect Shopify stores.
You might have multiple purchase conversion actions, duplicate purchase tracking, inflated revenue values or incorrect product-level data.
These problems can make a campaign look considerably more successful than it really is.
The question to ask your agency:
“Which conversion actions are set as Primary, and have you checked that they represent actual sales or valuable enquiries?”
A competent Google Ads manager should be able to explain this clearly.
3. Every Time Results Drop, Your Agency Recommends Spending More
Increasing your Google Ads budget is not inherently bad.
If a campaign is generating profitable sales, tracking is reliable and there is sufficient additional demand, increasing spend can make excellent commercial sense.
But when results are already poor, throwing more money at the account is rarely the first thing I would recommend.
Before increasing a budget, I’d want to investigate:
Whether search terms are relevant.
Whether conversion tracking is accurate.
Which products or services are producing results.
Whether the current campaigns are profitable.
Whether there are problems with bidding or targeting.
Whether landing pages are converting.
Whether the existing budget is being allocated effectively.
If you’re already spending $5,000 a month and the campaigns aren’t working, increasing the budget to $7,000 without identifying the problem could simply increase your losses.
The question to ask your agency:
“What evidence shows that increasing the budget will improve profitable sales or qualified leads rather than just increase traffic?”
There should be a sensible answer supported by account data.
4. Your Agency Rarely Makes Meaningful Changes to Your Campaigns
Google Ads isn’t something you set up once and forget about.
Even when automated bidding is handling part of the optimisation, someone still needs to monitor the account and make commercial decisions.
That may involve reviewing search terms, improving negative keywords, checking conversion data, analysing product performance, adjusting budgets, testing ads or dealing with Merchant Centre problems.
Not every account needs daily changes. Making changes simply to demonstrate activity can actually hurt performance.
However, long periods with no meaningful review, testing or strategic decisions deserve an explanation.
I would be particularly concerned if performance was declining and nothing was being investigated.
Ask your agency what they have been doing.
Not just what they plan to do.
What have they actually done in the past 30 days?
The question to ask your agency:
“What were the three most important changes or decisions you made in my account last month, and why?”
If nobody can give you a specific answer, that’s a concern.
5. Nobody Is Checking Your Search Terms or Negative Keywords
Google Ads can attract searches that have little to do with what your business actually sells.
A commercial UPS supplier, for example, doesn’t necessarily want to pay for people searching for a small backup power supply for their home computer.
A specialist commercial business might be attracting students researching how a particular technology works, rather than companies looking to purchase equipment.
A local service business could be receiving clicks from people outside its service area or people looking for jobs rather than services.
These clicks cost money.
Search term analysis and negative keyword management are important ways to identify and reduce irrelevant traffic.
They are particularly relevant to Search campaigns, although visibility and available controls vary across campaign types.
I would expect an agency to understand the searches attracting traffic and have a strategy for managing irrelevant demand.
The question to ask your agency:
“What irrelevant searches have you identified recently, and what have you done to reduce wasted spend?”
An agency that doesn’t investigate search relevance may be missing one of the more obvious ways to improve campaign efficiency.
6. Your Shopify Products Are Disapproved, Out of Stock or Poorly Optimised
If you’re running a Shopify store using Google Shopping or Performance Max, your product feed is a critical part of your advertising.
But many agencies focus almost entirely on what happens inside Google Ads.
They overlook Google Merchant Centre.
That can be a serious mistake.
Products can be affected by:
Incorrect prices or availability.
Shipping configuration errors.
Missing or invalid product identifiers.
Weak product titles.
Poor descriptions.
Missing images.
Product disapprovals.
Incorrect product categorisation.
Feed synchronisation problems.
And even if products are technically approved, that doesn’t mean the feed is properly optimised.
A generic product title might provide Google with far less useful information than a detailed, relevant one.
Poor product data can affect the products eligible to appear and the searches they match.
An experienced Shopify Google Ads specialist should understand the relationship between Shopify, your product feed, Merchant Centre and Google Ads.
The question to ask your agency:
“When did you last review our Merchant Centre account, product disapprovals and product feed performance?”
If you receive a blank look, I’d be concerned.
7. Your Agency Keeps Blaming Google’s Learning Phase
Automated bidding genuinely needs data.
Some major campaign changes can trigger a learning period, and performance can fluctuate while the system adapts.
That’s normal.
But the learning phase should not become a permanent explanation for disappointing results.
If an agency keeps changing targets, budgets, campaign structures and bidding strategies, it can make performance difficult to interpret.
Likewise, if the account has poor conversion tracking, giving Google’s bidding system more time will not necessarily solve the underlying problem.
Waiting can be sensible when there’s a clear reason to wait.
Waiting without a diagnosis isn’t a strategy.
The question to ask your agency:
“What specifically are we waiting for, what evidence will show whether the campaign has improved, and when will we review the decision?”
They should be able to explain the plan without relying on vague references to algorithms.
8. You’re Paying Agency Fees but Don’t Know Who Actually Manages Your Account
There’s nothing inherently wrong with hiring a larger Google Ads agency.
A good agency can provide experienced specialists, technical support, creative resources and additional capacity.
But you should know who’s responsible for your account.
Who makes the bidding decisions?
Who checks search terms?
Who reviews conversion tracking?
Who investigates Merchant Centre issues?
Who decides whether Performance Max is the right campaign type?
Who takes responsibility when performance deteriorates?
If you were sold the expertise of a senior strategist but your account is being managed by someone inexperienced, that deserves a conversation.
It’s not about the age or job title of the person doing the work.
It’s about competence, supervision and accountability.
The question to ask your agency:
“Who is personally responsible for managing my Google Ads account, and who reviews the decisions being made?”
You should know who you’re paying to manage your advertising.
9. Your Agency Cannot Explain Why Performance Has Declined
Every Google Ads account experiences fluctuations.
Competition changes. Consumer demand changes. Seasonality affects sales. Product availability shifts. Websites develop problems. Conversion tracking breaks.
An agency cannot control every factor.
What I would expect is an investigation.
If your sales are down 30% compared with the previous period, the agency should be looking at possible causes.
For example:
Has search demand declined?
Are competitors becoming more aggressive?
Have CPCs increased?
Has conversion rate fallen?
Has the website changed?
Are products unavailable or disapproved?
Are conversion values being reported correctly?
Has the product mix shifted towards lower-performing items?
Are campaigns spending on weaker search terms?
Is Performance Max generating reported revenue from existing customers or branded searches?
Sometimes the answer is complicated.
That’s fine.
What isn’t fine is repeatedly being told that “Google is having a bad month” without any analysis.
The question to ask your agency:
“What are the three most likely causes of the decline, and what are you doing to confirm or rule them out?”
If your agency can’t answer that, you may need someone else to investigate.
10. You No Longer Trust the Reports or the Explanations
Trust is difficult to rebuild once it has been lost.
You shouldn’t need a degree in digital marketing to understand whether your advertising is working.
A good agency should be able to explain its decisions in plain English.
It should also be willing to acknowledge when something isn’t working.
Sometimes the best conversation an agency can have with a client is:
“This campaign isn’t producing the result we expected. We’ve identified the likely causes, and here’s what I recommend doing next.”
That is far more valuable than a colourful report filled with positive percentages that disguise a poor commercial result.
Be especially cautious if your agency:
Avoids straightforward questions.
Won’t provide access to your own Google Ads account.
Changes its explanation every month.
Cannot reconcile obvious reporting discrepancies.
Promises improvements without specific actions.
Focuses on favourable metrics while ignoring declining sales.
Becomes defensive when you ask for an independent review.
You are paying for expertise and accountability, not reassurance.
The question to ask your agency:
“If this were your business and your money, would you be satisfied with these results and this plan?”
Pay attention to the answer.
When You Shouldn’t Fire Your Google Ads Agency
Not every disappointing result means your agency is doing a poor job.
An agency can build sensible campaigns, maintain tracking, review performance and make informed decisions while still facing difficult trading conditions.
Consider the wider situation.
Has consumer demand fallen?
Have your competitors reduced prices?
Are your products competitively priced?
Has your website conversion rate declined?
Are shipping costs putting customers off?
Have you had stock shortages?
Is the business struggling to respond to enquiries?
Are margins too low to support the cost of acquiring customers?
Have the campaigns been running long enough to collect meaningful data?
Those are real problems, and some are outside the agency’s direct control.
A good agency should still raise them and explain their impact.
I wouldn’t fire an agency because it was honest about a difficult market.
I’d be much more concerned about an agency that ignores the evidence.
How to Tell Whether Your Google Ads Agency Is Actually Doing a Good Job
Instead of judging your agency by one month’s ROAS or cost per lead, assess it across five areas.
1. Commercial understanding
Does your agency understand what a profitable sale or valuable enquiry looks like for your business?
For Shopify stores, that means recognising product margins, order values, repeat customers and acquisition costs.
For lead generation, it means understanding the quality of enquiries and how frequently those enquiries become paying customers.
2. Technical competence
Are conversions tracked correctly?
Is Merchant Centre healthy?
Are the campaigns structured sensibly?
Are bidding strategies aligned with the account’s data and commercial objectives?
3. Proactive management
Is somebody regularly reviewing performance, identifying problems and making informed decisions?
Does the agency raise issues before you have to discover them yourself?
4. Transparency
Can you access your accounts?
Can your agency explain what it’s spending, what it’s changing and why?
Does its reporting distinguish between platform-reported conversions and actual business outcomes?
5. Accountability
When something goes wrong, does your agency investigate it?
Does it acknowledge mistakes?
Does it propose a sensible plan and explain how success will be measured?
An agency performing strongly across these areas may be worth keeping, even during a difficult month.
An agency consistently failing across several of them may not be.
What Should Your Google Ads Agency Be Doing Every Month?
There isn’t a single checklist that applies perfectly to every business.
A small lead-generation account needs different work from a Shopify store advertising thousands of products.
However, typical management responsibilities may include:
| Area | What should be reviewed |
|---|---|
| Conversion tracking | Accuracy, duplicate actions, Primary conversions and value reporting |
| Campaign performance | Spend, revenue, leads, CPA, ROAS and trends |
| Search terms | Irrelevant searches and negative keyword opportunities |
| Bidding | Whether current bidding targets support commercial goals |
| Budgets | Allocation towards stronger-performing campaigns |
| Ads and assets | Messaging, relevance, testing and effectiveness |
| Performance Max | Product performance, asset groups, search behaviour and available insights |
| Merchant Centre | Product approvals, feed errors, pricing and availability |
| Landing pages | Relevance, usability and conversion problems |
| Reporting | Results, actions taken, problems identified and next steps |
Not every item needs a change every month. But your agency should be paying attention to the areas relevant to your account.
And if there’s a significant problem, I would expect it to be investigated.
How Much Could Poor Google Ads Management Be Costing You?
Let’s use a simple example.
A business spends $6,000 per month on Google Ads.
It also pays $1,800 per month in management fees.
The total monthly commitment is $7,800.
Over 12 months, that’s $93,600.
Now suppose an independent review discovers that a significant portion of the advertising is attracting irrelevant traffic, conversion tracking is overstating performance, and the campaigns are poorly aligned with the business’s most profitable products.
The precise financial impact would depend on the data. You can’t assume that every unprofitable click could have been converted into a profitable sale.
But even a modest improvement in efficiency could be valuable.
For example, redirecting $900 a month of demonstrably unproductive spend towards better-performing opportunities would put $10,800 of annual advertising budget under a more deliberate strategy.
That doesn’t guarantee additional sales.
It does show why independent oversight of a substantial Google Ads budget can be worthwhile.
The management fee shouldn’t be judged purely on its size.
It should be judged against the quality of the work and the value being delivered.
Before You Fire Your Agency, Ask These 10 Questions
Before making your final decision, arrange a meeting and ask the agency directly:
What are the biggest problems affecting our Google Ads results?
Which campaigns, products or services are producing the most valuable outcomes?
How do you know our conversion tracking is accurate?
What meaningful changes have you made in the past 30 days?
Where are we wasting advertising budget?
What is our actual cost per sale or qualified lead?
What would you change if you took over this account today?
What is the plan for the next 30 to 60 days?
Who is responsible for implementing that plan?
How will we determine whether the changes have worked?
You don’t need to agree with every answer.
But you should come away with a much clearer understanding of your account and whether the agency knows what it’s doing.
If the answers are vague, defensive or unsupported by evidence, that’s useful information.
Should You Get an Independent Google Ads Audit Before Changing Agencies?
In many situations, yes.
A second opinion can help you avoid making an expensive decision based on incomplete information.
A proper review should examine more than campaign performance headlines.
Depending on the account, I would want to look at:
Campaign structure and settings.
Conversion tracking and attribution.
Search terms and negative keywords.
Bidding strategies and targets.
Budget allocation.
Performance Max configuration.
Google Shopping and Merchant Centre.
Product feed quality.
Landing page performance.
Historical changes.
Whether the account’s results make commercial sense.
The purpose isn’t to find fault with another agency for the sake of winning a new client.
It’s to identify what is actually happening.
There are accounts where the current agency has made sensible decisions and the underlying problem is somewhere else.
There are also accounts where substantial issues have gone unnoticed.
You need to know which situation you’re dealing with.
Get an Independent Google Ads Review from Yes Online Marketing
If you’re paying an agency to manage Google Ads and aren’t confident the results justify the spend, I can take an independent look.
I’m Phil Adair, a Sydney-based Google Ads consultant specialising in Search, Performance Max, Google Shopping and Shopify advertising.
I personally review and manage the accounts I work on. You won’t be passed between account managers.
The first step is to identify whether your account has a genuine management problem, a tracking problem, a website problem or a combination of issues.
You don’t need to fire your current agency just to get a second opinion.
How to Change Google Ads Agencies Without Losing Your Campaign History
One concern business owners often have is what happens to their Google Ads account when they change providers.
Will the campaigns disappear?
Will all the historical data be lost?
Will they have to start again?
In most situations, changing agencies does not require starting a new Google Ads account.
Google Ads allows agencies to manage client accounts through manager account access.
When management changes, the existing campaigns, performance history and conversion settings can generally remain within the same Google Ads account.
However, there are things you should check before ending your agreement.
1. Confirm who controls your Google Ads account
Make sure your business has appropriate administrator access.
Check whether the agency manages your existing account or whether advertising has been running through an account controlled by the agency.
If your agency controls the account and you lack access, resolve that before terminating the relationship.
2. Check Google Analytics and conversion tracking
Your advertising may depend on GA4, Google Tag Manager, Shopify integrations, website tags or other connected services.
Identify who controls those systems.
You don’t want tracking to stop because the previous agency removes an integration or tag it owns.
3. Check Google Merchant Centre
For Shopify stores, check access to Merchant Centre and any feed management apps or integrations.
Product feed ownership, feed rules, shipping settings and product approvals may all affect campaign continuity.
4. Review your agency agreement
Check the required notice period, billing terms, handover obligations and any provisions dealing with account or creative asset ownership.
Don’t assume every contract has the same conditions.
5. Arrange the handover before removing access
Where possible, give the new Google Ads specialist the access needed to review the account and plan the transition.
Only remove the previous agency’s access once the handover requirements have been addressed.
6. Don’t rebuild everything unnecessarily
An experienced specialist should review what’s already working before making large structural changes.
A complete rebuild is sometimes justified, but it shouldn’t be the automatic response to taking over an account.
Existing conversion data, successful campaigns and useful historical insights may be worth preserving.
The objective should be to improve performance while minimising unnecessary disruption.
Is It Better to Hire a Google Ads Freelancer, Consultant or Agency?
The right choice depends on your business.
A larger agency may be appropriate if you need a broad team covering paid media, design, development, SEO, social media and creative production.
A specialist Google Ads consultant can be a better fit if your main priority is improving advertising performance and dealing directly with the person responsible.
I run Yes Online Marketing as a hands-on consultancy.
That means the person you speak to is the person reviewing the campaigns, analysing the data and making the decisions.
For business owners who have become frustrated with layers of account management, that direct relationship can be valuable.
But the important question isn’t whether a provider calls itself an agency, freelancer or consultant.
It’s whether the person managing your account has the ability, time and accountability to do the work properly.
How Long Should You Give a New Google Ads Agency to Improve Results?
There is no universal timeframe.
Some problems can be corrected quickly.
For example, an obvious tracking error, a collection of irrelevant search terms or a Merchant Centre configuration problem may be identifiable during an initial review.
Other problems take longer.
If an account needs conversion tracking changes, campaign restructuring, new product segmentation or revised bidding strategies, it may need time to collect reliable data.
I’d distinguish between two things:
How quickly the new manager identifies and addresses problems.
And:
How quickly the changes produce measurable commercial improvement.
Those aren’t always the same.
A new manager should be able to establish priorities and explain what they’re doing early in the relationship.
But nobody can responsibly guarantee that every account will become profitable within a fixed number of days.
The starting condition of the account matters.
So does the market, the advertising budget, your margins and your website.
My View: Don’t Pay for Google Ads Management You Can’t Understand
Google Ads has become more automated, but that doesn’t mean good management has become less important.
In many respects, it makes experienced oversight more valuable.
Automated bidding is only as useful as the information and objectives it is given.
Performance Max cannot fix a broken checkout.
A higher budget won’t make an unprofitable product profitable.
And an impressive-looking report doesn’t mean the advertising is contributing to business growth.
If you’re unhappy with your current agency, don’t immediately assume it needs to be fired.
Ask for evidence.
Ask what is being done.
Ask how results are being measured.
Ask what happens next.
And if you’re still not satisfied, have someone independent examine the account.
You may discover that your agency is doing a reasonable job under difficult circumstances.
Or you may discover that important problems have been overlooked for months.
Either way, you can make the next decision with a much clearer understanding of the facts.
Frequently Asked Questions
How do I know if my Google Ads agency is doing a bad job?
Look beyond clicks and impressions. Check whether the agency understands your commercial goals, uses accurate conversion tracking, actively manages relevant account issues, explains its decisions and takes responsibility when performance declines. One poor month isn’t necessarily bad management, but repeated problems without credible explanations are a warning sign.
Should I fire my Google Ads agency if my ROAS is dropping?
Not automatically. ROAS can fall because of competition, seasonality, stock issues, pricing, conversion tracking or website performance. Ask your agency to investigate the causes and explain its recovery plan. If it repeatedly fails to do so, consider an independent audit.
How often should a Google Ads agency optimise my account?
A Google Ads account should be monitored at a frequency appropriate to its spend, complexity and performance. Some accounts need frequent attention, while others benefit from less frequent, more deliberate changes. The important issue is whether the agency is actively managing the account and responding to problems.
What if my Google Ads agency won’t give me account access?
Ask for administrator access to the account and clarify ownership and contractual arrangements. Your business should have appropriate control over its advertising assets. If access is being withheld, review your agreement and resolve the issue before attempting a handover.
Will I lose my Google Ads data if I change agencies?
Usually not, provided you retain and continue using the same Google Ads account. Campaign history and settings generally remain with the account. However, check ownership, integrations, conversion tracking and related platform access before removing your previous agency.
Can I change Google Ads agencies without stopping my ads?
Yes, in many cases. A planned handover can allow campaigns to continue running while management access changes. Check billing, conversion tracking, account permissions and connected systems to reduce the risk of interruptions.
Is it worth paying for an independent Google Ads audit?
It can be worthwhile if you’re spending a meaningful advertising budget but don’t understand the results or don’t trust the reporting. An independent audit can identify problems, confirm what’s working and help determine whether changing agencies is necessary.
Should I give my current Google Ads agency another chance?
If the agency acknowledges the concerns, provides a convincing explanation and commits to specific corrective actions, giving it an opportunity to improve may make sense. If the same problems have continued for months without accountability, changing providers may be justified.
Can a new Google Ads agency fix a poorly managed account?
Often, yes. A new specialist may be able to improve tracking, campaign structure, targeting, bidding, negative keywords or Merchant Centre issues. However, the results depend on the market, website, advertising budget and underlying business economics. A new provider should diagnose the account before promising results.
How much notice do I need to give my Google Ads agency?
That depends on your agreement. Some agencies offer flexible monthly arrangements, while others require a notice period or have minimum contract terms. Check your agreement before ending the relationship and plan the transfer of access and related systems.
Should I hire a Google Ads specialist instead of an agency?
A specialist can be a good option if you want direct access to the person managing your campaigns. A larger agency may be better suited to businesses needing multiple disciplines. The deciding factors should be relevant expertise, communication, accountability and the quality of the work.
Can I have my Google Ads account reviewed without telling my existing agency?
Often, yes. An independent consultant may be able to review your account using read-only access without making changes to the campaigns. However, account access and manager-link requests may be visible to existing administrators, so don’t assume the review will be completely unnoticed.
Thinking About Changing Google Ads Agencies?
Before you make the decision, find out what is actually happening inside your account.
At Yes Online Marketing, I help businesses identify wasted Google Ads spend, investigate tracking problems and improve campaign performance.
I work directly with clients and focus on the results that matter to their businesses, not just the numbers that look good in a report.
If you’re concerned about your Google Ads results, I’d be happy to take a look and give you a practical assessment of where things stand.
Get an independent opinion before you spend another month wondering if your agency is doing its job.
You can find out more about my Shopify Google Ads consulting and management or request a Google Ads audit.
I’m Phil Adair from Yes Online Marketing in Sydney.
I’ve been working hands-on with Google Ads for more than 17 years, specialising in Google Shopping, Performance Max, Google Merchant Centre, Shopify product feeds and ecommerce conversion tracking.
I personally review and manage every account. There are no junior account managers or offshore handovers.
If your Performance Max ROAS looks healthy but your actual Shopify growth does not seem to match it, I can audit the account and work out where your advertising budget is going, which searches and products are generating sales, and what I would change before increasing spend.
Learn more about Phil Adair or request a free Google Ads audit.